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Videos
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Citation

Banonyong, A. (2018a, May 13). LINE an Asian tech company. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/line-an-asian-tech-company


Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018
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Citation

Bretcha, Bosch and Paura (2018a, May 13). Low engagement?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/low-engagement-


Videos

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
May 13, 2018
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Citation

Mukherjee and Roy (2018a, May 13). New market research mobile app to facilitate new product development & innovation . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation-


Webinars

In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018
Author: Dina El Sehrawy
May 4, 2018
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Citation

El Sehrawy, D. (2018a, May 04). In pursuit of humans truths . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-humans-truths-


Webinars

Finding new stories in old data

Narrative psychotherapy has been around since the 1970s-1980s, helping people identify their resources and create new narratives about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need that brands...

Catalogue: Webinars 2018
Author: Oana Popa Rengle
May 4, 2018
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Citation

Rengle, O. P. (2018a, May 04). Finding new stories in old data. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/finding-new-stories-in-old-data-9266


Webinars

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018
Author: Noriko Nakano
April 17, 2018
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Citation

Nakano, N. (2018a, April 17). Sonification. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/sonification-9265


Webinars

Controller or processor in GDPR, it does matter!

Market researchers have always been at the forefront of turning data into meaningful insights. At the same time protecting the privacy of people whose data we are using is crucial, and with the GDPR more than ever. One of the cornerstones of the...

Catalogue: Webinars 2018
Authors: Jan Willem Knibbe, Kim Smouter-Umans
April 5, 2018
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Citation

Knibbe and Smouter-Umans (2018a, April 05). Controller or processor in GDPR, it does matter! . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/controller-or-processor-in-gdpr-it-does-matter-


Research papers

Beyond lifestyles, trends and drinks (English)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
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Citation

Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (English). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-english-